You have something really important that you want to share with your list. You’ve spent the past hour typing up this juicy info and you know that it could change your clients’ life.
This is some of your best stuff (you almost don’t want to share it because you realize that you really could be charging for it) yet you get it all ready to send to your mailing list.
You hit the send button and you wait.
12 hrs later you check your email stats and see that only 15% have opened your email. 🙁 Bummer! 24 hrs later and only 24% have opened it.
You’re feeling like a failure, and know if more people opened it and read what you’ve shared, you know that their lives would be impacted greatly.
So what went wrong?
Maybe nothing. Depending on what type of people you have on your list and how targeted it is, they just might not be interested in what you had to say at this time.
The average open rate for typical mailing lists is only about 25 – 30%
I, myself, only get about a 28 – 33% open rate. Higher at around 40-48% if I mail out specifically to my client list. (highly targeted)
So how can you get those numbers greater.
When you’re receiving emails from your friends (and even other mailing lists you’re subscribed to), what type of headlines catch your attention?
Are they the personalized ones? “Hey John, There’s a special sale going on for 48 hours only.”
Or are they more targeted to let you know what the email contains? “How to Turn Any Fear Into Success”
Maybe the somewhat vague ones that trigger your curiosity work for you. Just posted this new video, let me know what you think…
The headline is the most important part of your email so you’ll want to use one that will entice your subscribers to click to open it.
Another important factor is when you send your email newsletter.
I’m still up in the air about that one. However, my mentor says that studies have shown that first thing Mondays and Thursdays have the best response rates.
I’m still testing this out with my own list and I suggest you do the same for yours. It will all depend on your readership.
Lastly, stay consistent with your newsletters, don’t send one a week for a month and then stop sending them out for several months. Pick time/date and stay consistent. That way your list will be accustom to hearing from you on a regular basis and will be anticipating your newsletters.
As long as you’re filling your newsletters with valuable content, they’ll want to hear from you. Don’t be selling them stuff every time you email them. You want your newsletters to be about 60% content and 40% relationship building. Let them get to know you. People buy from people. 🙂
Your assignment: As with any marketing you’ll want to test these out. If you’ve been sending out a newsletter regularly, start with checking your email stats for the past few months to see what types of headlines got the higher open rates. Try a new style headline and then see how your readers respond.