I want to get to know you!
When was the last time you read through your “About Me” page on your web site?
Do you even have an about me page?
In today’s market, people are craving contact with other people. Sure, you may have more than just you working in your business and are promoting that on your web site, however, people do business with people and they want to get to know the real you!
Your about page should give them a little peek inside your life/personality and why you do what you do.
Make it engaging and let the real you shine through.
Many people struggle with this so here are some suggestions for making your “About Me” page shine.
Post “an interview with” type questionnaire – Explain a little about who you are, why you started your business, who you work with, how people can work with you, where to start. (This was what I used on my previous “about me” page. I felt it was too long for my business, but you might feel differently.)
Create a “Top Ten” list of facts that people might not know about you. (I used this type of format in my new “about me” page.)
Have your about page read like a mini biography, including your credentials and why you are qualified to do what you do.
Best bet – do a mix of all of the above!
Your “To Do” item for the week Take about 10 min. to read through your “about me” page. Does it “feel” like you? The way it reads now, would you do business with you? What are some ways you can engage your readers a bit more?
Share in the comments below: I’d love to learn more about you! Please post a link to your about page so I can read them. 🙂