Jenn McGroary

Love Your Website Again

  • About
  • Peace of Mind Care Plans
  • Portfolio
    • Testimonials
  • Blog
  • Contact Me
    • Client Support Area
    • Member Login

Set Up A Reminder System To Increase Repeat Business

Written by Jenn 1 Comment

set up a reminder systemAs you may know, there are just three ways to increase the profits of your business: Get more clients, Increase the amount of money your customers spend on their purchase or Increase the times they buy from you.

Of these, the third way – Having your clients increase how often they buy from you is the easiest.

Getting past clients purchase again is 10 times easier (and cheaper) than going out and getting a new client.

Think about the services you provide, are their any things that should be done on a regular basis? For example, lawn care companies can send early reminders about mowing schedules, leaf cleanup, etc., Bookkeepers can send out quarterly reminders to clients to send out their quarterly income tax payments, etc.

Real life example:

One of my carpet cleaning clients sends out postcards annually to remind his clients that it’s time for them to have their carpets cleaned again. He gets a great deal of repeat business from this. And to make it easier, he’s set up a foolproof system to make it easy for him to remind them.

As he’s filing out the paperwork for the receipt for the client, he has a pre-stamped postcard that he fills out with the date of this service. He then files the postcard in a folder for next year, one month prior to the annual service date. At the beginning of the month, he pulls all the postcards in the folder (from last year’s service calls) and drops them in the mail.

Your “To Do” item for the week: List out 1 or 2 services you provide for your clients on a routine basis. Set up a system that will allow you to easily remind them to contact you to set up an appointment to follow up.

Use the example system that my client has set up. You can set up a file box with a folder for each month for the next year, then drop the pre-stamped postcards in. At the beginning of each month, just mail out the pre-made postcards. (You can get simple, inexpensive postcards made up at Vistaprint.com for under $30 where you can customize with areas to fill in the service date and the clients’ address.)

Another option is to create an email template with a reminder notice. Then create reminders in your calendar to follow up with your past clients on the designated day. All you have to do is pull up your email template, fill out the name/email address and hit send!

Share your comments below: Do you have a good follow up system in place to attract repeat business? What has worked for you? Do you struggle getting people back in the door so-to-speak? Let me know below.

Filed Under: Planning for Marketing Consistently Tagged With: accountability, client relationship building, customer relationship building, exponential marketing, free marketing, local business marketing, marketing strategies

About Jenn

Jenn simplifies online marketing & website development for service-based business owners.
She is also the author of: Online Marketing Simplified: The Beginner’s Guide to Using the Internet to Market Your Local Business.
When she's not busy working, she enjoys reading, riding horses & playing with her 3 boys.

Comments

  1. Terry Gaspard says

    June 13, 2012 at 4:48 pm

    I am a new client of Jen’s but so far am very impressed with her warmth, knowledge and clear way of expressing herself. She was prepared for our phone consultation and shared fabulous ideas. She was also tuned into my needs for revising my website and open to my questions. Believe me, the field of marketing and business is new and challenging for me since I am a therapist, college intructor in psychology, and an author. We are off to a great start! Thanks Jen. Terry Gaspard co-owner of http://www.movingpastdivorce.com

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • Following your gut…
  • Why I chose to move to Rainmaker
  • Time to plan for next year
  • Keeping track of your time using Toggl
  • The question I get asked most often… How much will the website cost?

Search This Site

Categories

Giving is Living!

I donate a percentage of all of my project fees towards helping women entrepreneurs in other countries.

You can help. Click the logo above to see some of these amazing women and you can learn how to start donating too!

What my clients say…

"Jenn offers the kind of support that inspires great things. With her supportive coaching and instruction in easy to understand terms, I was able to get my service launched fast and easy. She is available when needed and always offers a helpful hand when required. I highly recommend Jenn McGroary if you’re seeking a professional who consistently offers quality service.”
Ava Colonna
NoPlaceLikeMyHouse.com

Important Info

  • Client List
  • Client Support
  • Make a Payment
  • Terms
  • Privacy Policy

About Jenn

Wife, mom to 3 wild and crazy boys, dark chocolate lover, entrepreneur, marketing strategist/web developer and author of Online Marketing Simplified: The Beginner’s Guide to Using the Internet to Market Your Local Business

WDD Web Designers

Contact Me

Multi-Pillar Marketing, LLC
P.O. Box 228
Woodstock, CT 06281
P: 860-578-4870
F: 866-493-4130

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube

Copyright © 1999 - Present · Jenn McGroary ~ Multi-Pillar Marketing, LLC · All rights reserved
"Love Your Business Again Coaching Club", "Love Your Website Again Video Training Course" and "Website Go To Girl" are all trademarks of Multi-Pillar Marketing, LLC ·
Photography by Sharon Korsu of Creative Images 4